Pearson Education Brazil
Head of Efficacy
Led efficacy initiatives and product development strategies
As Head of Efficacy at Pearson Education Brazil, I led comprehensive initiatives to enhance educational outcomes through data-driven strategies. My role involved overseeing product development, implementing measurement frameworks, and ensuring the effectiveness of educational solutions across the Brazilian market. Key Achievements: • Developed and implemented efficacy measurement frameworks • Led cross-functional teams in product development • Drove data-informed decision-making in educational content creation • Collaborated with global teams to align with international best practices